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01
spw.com
As Senior Digital & Design Manager, I led the strategic redevelopment of SPW.com, transitioning the site to a modern, user-centric platform in collaboration with Bond & Coyne.
The project involved a full redesign aligned with SPW’s brand identity, accessibility standards, and mobile-first principles. I authored the proposal and business case, securing approval for a cost-efficient build that enhances client experience and streamlines content management. Working cross-functionally with design, tech, and legal teams, I helped shape a site that humanises our advisers, simplifies navigation, and integrates seamlessly with platforms like the cancellation portal and Atlanta app.
The project is now in its implementation phase, with compliance and cookie management being finalised.
As part of the SPW.com relaunch, I led the creation of a promotional video that showcased the platform’s enhanced design and client experience. The team developed the storyboard and executed animation and editing using Adobe Premiere Pro, ensuring the final cut aligned with SPW’s brand standards and accessibility requirements.
Sample Copy
AI Figma make
Salesforce marketing cloud
Final product
Volcafe select
ED&F Man Holdings
SugarPlus
B\I\B\O Shipping
05
External
For the Formula One Management Data Screen Challenge, I designed a dynamic interface that transforms raw race data into a visually immersive experience. The concept enables users to access key F1 data areas with intuitive ease—featuring swipeable panels, filtered navigation, and real-time telemetry overlays.
I integrated live broadcast feeds, multi-camera views, audio streams, and race-day publishing tools to enhance audience engagement. A standout feature is the Hot Spot Steering Wheel, which overlays driver inputs—throttle, brake pressure, gear shifts—onto live car camera footage, allowing viewers to see and feel what the driver does in real time.
This design not only delivers insight but heightens suspense and excitement, aligning with the challenge’s goal to elevate the fan experience through data visualisation.
Make your mark
As part of a creative pitch for Red Bull’s Las Vegas activation, I designed a vibrant side panel concept that visually echoed the roll of a dice—capturing the city’s iconic energy and unpredictability. The design featured bold, high-contrast colours and dynamic shapes to evoke movement and chance, aligning with Red Bull’s adrenaline-fuelled brand identity. I focused on user engagement and visual impact, ensuring the panel could stand out in both digital and physical formats.
06
Art Direction
I lead art direction and creative execution across both print and digital platforms—delivering high-impact campaigns that align with brand strategy and user needs. From concept to delivery, I oversee the development of brochures, digital assets, and branded content, ensuring consistency across touchpoints and channels.
My role spans hands-on design, team leadership, and stakeholder collaboration, with a focus on elevating visual storytelling and maintaining brand integrity. Whether directing large-scale print campaigns or crafting digital-first experiences, I bring a strategic lens to every creative decision, balancing innovation with clarity and purpose.
Money & Mind
Family & Finances
Women & Wealth
A Lifetime of Value
